How Innovation and Integration Continue to Shape the Future of Marketing
This post originally appeared on Adweek. By James Cooper Bali, Indonesia—In its inaugural year at the Clio Awards and the first time brand executives have judged work as part of the overall awards...
View Article4 Non-Sponsors That Go for Olympic Advertising Gold
Every four years, the world is ignited with fervor over the Olympic Games, and with it comes remarkable advertising opportunity. Prior to this summer in Rio, only official Olympic sponsors — Visa,...
View ArticleSignature Style: Sasha Savic, MediaCom’s “Rock ‘n’ Roll CEO”
It’s not entirely off brand that a 6’5” former DJ from Eastern Europe would carry his rock ‘n’ roll vibe into the advertising world. For Sasha Savic, CEO of MediaCom USA, an individualistic sense of...
View ArticleThe Breakfast of Champions: A Legacy of Olympic Athletes on the Wheaties Box
As the world convenes to watch the 2016 Summer Olympics, another generation is told to “eat your Wheaties” to have any hopes of becoming another Michael Phelps or Gabby Douglas. But it’s more than the...
View ArticleTeam USA Sponsors Embrace Documentary Marketing
No Olympic Games is complete without a Bob Costas-narrated story about a small town kid with a big dream overcoming impossible odds. But, despite the International Olympic Committee’s restrictive new...
View ArticleHow to Design Health Tech That’s More Human
By Elizabeth Elfenbein Intelligence is generally considered an exclusively human attribute, but we’re fast approaching an age where machines will be considered intelligent as well. If this is indeed...
View ArticleSix Years Later, P&G and Wieden + Kennedy Are Still Saying, “Thank You, Mom”
“To their moms, they’ll always be kids.” “The hardest job in the world is the best job in the world.” “For teaching us that falling only makes us stronger.” “It takes someone strong to make someone...
View Article3 Empowering Back-to-School Campaigns that Will Give You the Feels
Back-to-school season is here, and instead of traditional ads promoting fresh fall wardrobes and brand new school supplies, some campaigns have taken a different approach—selling confidence and...
View ArticleThe Creative World’s Newest Social Good Trend? Food Waste
Food is having its moment in the spotlight. Yes, millennials are dining out more (and taking photos every step of the way) and chefs are treated as celebrities, but a new topic has also entered the...
View ArticleThis Week in A.I. Creative
It’s no longer just the subject of futuristic movies: Artificial intelligence is infiltrating technology and industries at all levels. But can A.I. actually be creative? Who will win the battle of man...
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